Strategic branding for intentional brands built with care.
Burouj Design Studio creates refined brand identities for founder-led boutique businesses. Based in Berlin, working internationally.
Designed for brands where every detail matters.
I work with a small number of founder-led businesses each year. Boutique hotels and restaurants, wellness brands, slow fashion and lifestyle labels. Founders who are building something considered, and want an identity with the same depth as the work itself.
The result is not a logo. It is a brand people can feel: coherent from the first impression to the smallest printed detail, and built to hold its value for years.
Ardh
A heritage restaurant identity built to establish a premium dining destination from zero.
Read the case study
Gingerly
Illustration and packaging for an Ayurvedic tea brand now stocked in over 150 boutiques.
Read the case study
Iraq 100
A bilingual exhibition identity carried across five cities for a national centenary.
Read the case studyIdentities are not invented. They are uncovered.
Every brand already holds its own story. My work is to find it and give it form. Each project moves through five stages, from first conversation to final delivery.
Trace
We map where your brand stands and where it needs to go.
Excavate
We dig into the essence: story, values, and what sets you apart.
Survey
We study your market and set a clear creative direction.
Unearth
The identity takes shape through developed concepts.
Build
The full system is crafted, refined, and delivered.
One studio, one journey.
From a first strategic session to a complete identity and everything it touches, each engagement builds on the last.
Brand Intensive
Clarity and direction before you invest in design.
→ ii.Brand Identity
The flagship: strategy, positioning, and a complete visual identity.
→ iii.Brand Rollout
The identity carried into packaging, print, and every touchpoint.
→ iv.Creative Partnership
Retained creative direction as your brand grows.
→"I really enjoyed working with Burouj on my branding project, and found the whole process seamless. She was able to clearly communicate my brand through her artistry."Kristen — Yoga with Kristen
Building something worth doing properly?
The studio takes on a limited number of projects each season. If your brand deserves that level of attention, I would love to hear about it.
Start an enquiry