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Yoga with Kristen
Branding Project

"Many are on a healing journey, and want to release the past, integrate their life experiences, and step further into their spiritual strength. They are not looking for a guru or even a teacher - but support to connect with the guidance and the wisdom within" Kristen McCarthy, a Yoga instructor and a healer who makes yoga practice easier for other by offering online memberships. I worked together with Kristen to create a brand design for her business. The cycles of the moon & balance of nature were the inspiration of her logo and brand design.

Primary & Secondary logos

Primary logo in digital use

Business card

Brand elements

Sub Mark

Business card

Brand Sticker