Losange | the union between heaven and earth

Karelle works in the industry of consciousness, spirituality healing and personal development. She wanted a minimal branding with a noble and humble, soft and solid logo. For her, Losange (French word for rhombuses) symbolize the union between heaven and earth, between the upper world and the lower world, it is like a door that connects both. The design process was about exploring and diving into the meanings of geometry in nature. The final result managed to capture the vibe that Karelle was looking for; a soft and solid brand.